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Be Agile Like a Jellyfish
〰️ Be Agile Like a Jellyfish
About JellytheBrain
From “don’t be a jellyfish” to “be a jellyfish”
Phyllis founded JellytheBrain in Berlin, Germany in 2020 when COVID hits, born from a realization that many advertisers operated without solid insights or data, akin to jellyfish drifting aimlessly. Initially, the motto was to avoid being like a jellyfish.
However, by 2024, Phyllis embraced the jellyfish's qualities, transforming into an entity celebrated for its incredible flexibility and adaptiveness in the complicated enviornment.
Available Service:
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Providing business insights, media landscape research, digital strategies, and data analysis on the assigned brands based on the goal fostering brand awareness and audience engagement to maximise marketing efforts.
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Strategic Award Entry:
Gold: Integrated Marketing Agency of the Year 2024, Performance Marketing Agency of the Year 2024
Sliver: B2C Agency of the Year 2024
Agency Business Pitch:
Obtain lululemon regional pitch (2024)
Social Media Communication Strategy:
Assist MSF in developing a robust Social Media Communication Strategy, focused on establishing a precise tone of voice and structured content that resonates with diverse audiences, while also implementing comprehensive risk management protocols.
Media and Partnership Strategy:
Identifying audience profiling through meticulous research, setting up an overarching media strategy to boost brand awareness and foster partnerships for Prudential.
Content Planning and Influencer Marketing:
Develop a cohesive strategy for regional KOL management and create dedicated content calendar that leverages local insights for tailored campaigns in London.
Digital Transformation:
By enhancing Protector’s visual identity through influencers and strategic ads, helping multiple brands seamlessly transitioned from online shop to an online-to-offline model, encourage sustainable business growth.
Performance Optimisation:
Optimize targeting and effectiveness by analyzing data on who redeemed tickets. Also identifying competitors to understand their tactics, which enabled to recommend more effective channels and formats for our promotions, ensuring active engagement and continued performance learning.
Internal Marketing and Culture Development:
Leveraging my background as a yoga instructor, I introduced yoga sessions to enhance our corporate culture at OMD. As a member of the culture club, this initiative significantly improved employee wellness and productivity, fostering a more supportive and collaborative work environment.
Media Planning and Client Servicing:
Provide initiative for FedEx not only optimized the budget but also demonstrated exceptional dedication and support to the client's needs by starring in the advertisment.
Rebranding and Communication:
My outgoing personality and extensive experience in brand communication enable me to excel in orchestrating impactful rebranding and optimizing marketing strategies for measurable business success for Botanic Lab.