Botanic Lab London

The health drink market is growing rapidly, but it’s very difficult to differentiate one brand from another. In 2018, Botanic Lab were the first UK brand to develop a CBD soft drink, and they needed a new brand identity to stand out this progressive personality.

New identity and creative rebrand partnership with LOVE.

In 2018, Botanic Lab were the first UK brand to develop a CBD soft drink, and they needed a new brand identity to stand out this progressive personality. Before the rebrand, I revise the consumer behaviour and competitor research on the health drink industry and provide insight to the management team. Then we decide the brand need to be change, and re-define the whole product category. I was managing the social media management, trade marketing and partnership management and ensuring the brand identity is aligned, both online and offline. I also managed external production team and delivery of creative assets and strategy to the new brand awareness.

International Food & Drink Event 2019 and awards

After the rebrand, we exhibited in International Food and Drink Event 2019 to showcase our new brand. We won two award - Best Heath/Wellness Drink and Best New Drink Concept 2019.

Partnership Management