Lure Media
Phyllis had a great opportunity to take freelance project in Berlin and London.
LURE is a a modern creative agency that values immersive storytelling about culture, subculture and creative expression from around the globe. They don’t try to compete with culture through advertising, but rather strategically link brands to relevant cultural experiences.
LURE addresses today’s dynamic project realities as a one-stop-shop creative agency for production and media strategy. In early 2020, LURE hope to expand the digital performance advertising with creative strategy. Then I joined as a freelance contractor.
Kyrö distillery
English: “Taste like the smell of Finland - Thanks God it doesn’t come from Neukölln!
Week 1 poster creative, align with the OOH campaign in Berlin
Kyrö wished to launch the Gin Flight campaign in late July. Due to the Covid, we recommended a big launch in Berlin as well as Frankfurt, Hamburg, Cologne and Stuttgart. The client then agreed to double the budget for more than three weeks due to the campaign's success.
In the first week, the campaign focused on testing and optimising placements and the second week was testing creative. I updated the client weekly with optimisation and performance suggestions.
As In result, Phyllis has reached the target 30k clicks in the first two weeks with only two-thirds of the total budget.
