Conscious Digital Communication
Discover the meaning of your brand and educate customers through tactical strategy
I am a yoga teacher and art lover originally from Hong Kong, with seven years of digital marketing in London, Berlin, Taipei and Hong Kong
I've been on both sides of strategy and execution. I enjoy telling brand stories and finding customers 'aha' moments from analysing user insights, designing strategies to suggesting actionable solutions.
I'm diligent, curious and love working with other inquisitive minds.
“Just like a jellyfish thrives in any ocean, my strategies resonate with every audience”
Sustainibility and growth
Focus on integrating comprehensive brand strategies to establish a unified identity. Standardize processes across markets and producrs to ensure efficiency and consistency, and introduce regular training to keep stakeholders updated on the latest digital marketing trends.
Empowering and impactful
Effective strategies to focus on maximizing reach and ensure the brand remains memorable among the highly relevant target audience. This approach not only boosts visibility but also strengthens the brand's presence in the market.
Transparency and AUTHENTICITY
Foster honesty and openness on the details of advertising investment and identify the rationale behind the strategy is important to enhance client confidence and loyalty. And my main goal is to optimise every advertising dollar for long term business growth.
Powered by data and insights
Leveraging data and insights to develop a detailed communication and media strategy with actionable advice provides that decisions are grounded in factual analysis, enhancing the likelihood of successful outcomes.
